Does the brand have a personality – and is it clearly communicable?
What is the business’ core motivation – does it come from within, or is it influenced from outside?
What’s the brands’ personality and how does it influence corporate culture?
How deep-rooted are organizational values, are they translated into guidelines, equally spread and lived across the organization?
is there a tangible vision that inspires all to collaborate and draw motivation from?
Analysis of the outer- and inner view, positioning of the organizational motivation.
Developing Brand Personality, Value set, Ambitions and Brand Foundation.
Benchmarking of competitive field, demarcation and positioning.
Articulation of vision through story-telling and vision prototypes.