Does the offer come from the heart – and can it gain loyal customers?
what is the brand promise and is it consistently and clearly separable from the competitors’? Does this promise fit to the organizations’ personality?
how are true insights on customer needs captured, and are they clearly articulated? Can the brand promise add any meaning in fulfilling these?
are products conceived as a customer experience? And: is this experience of relevance to the target customer?
Creating a value proposition house based on company values and brand promise.
Design of propositions as holistic customer journeys by the use of service blue prints.
Design Thinking approach to empathize with customer needs and to develop innovative concepts that lead to viable propositions.