Is the the experience orchestrated – and is the design implementation throughout?
are the brand values translated into design principles that from the basis for all design activities?
does the brand personality have an unique appeal that is clearly designated and identifiable amongst competitors?
is there a process that safeguards the consistent implementation of principles and guidelines across all touch points?
Development and description of over-arching guidelines derived from brand values.
Alignment of the brand positioning with CI. Development of ‘Meta Style Guides’ to guide experience design.
Specifying major design processes and alignment with corporate processes.
Aligning the various activities by use of the design canvas.